The Only Dog Shampoo Dogs Need

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We need to come clean: this pet wash solves so many problems we weren’t sure what to call it. It’s basically a Swiss-army- knife of a shampoo that lathers without sulfates, while it also cleans, detangles, conditions, moisturizes and deodorizes your pup. We know we aren’t the only Dog Shampoo out there, so we uncomplicated the decision making process for you. What truly makes our Dog Shampoo different is this: we use nature to clean nature with a formulation that is 98.25% derived from natural & plant based ingredients. So safe you can even climb in the tub and use it too, because we all know that old saying: “Cleanliness is next to Dogliness”… or something like that :) Gentle. Effective. Safe.

That’s what makes us better.
That’s what makes us Natural Rapport.



  1. This product is recommended for dogs 12 weeks and older. For best results, brush coat to remove excess hair prior to washing.

  2. Wet coat and apply product generously.

  3. Work into a lather for a few minutes, then rinse.


Water, plant-based surfactants derived from coconut and palm, emulsifier, fragrance, human-grade preservative.

Customer Reviews

Based on 117 reviews
Diana P.
Great Shampoo!

Smells great and my dogs feel so soft!

Masselyn Rawls
Dog shampoo

This has helped my skin.

Drew Desjardins
Love it!

Our dog has sensitive skin and this is the only shampoo we'll use! The smell is great and it gives our Labrador a great shine!

Perfect Shampoo

Not a heavy smell, great on sensitive skin, makes coat super shiny.
Best dog shampoo I have used to date. It lathered up quickly and rinsed out easily.
We give it an A++

Jena Brabender
My dog is so soft!

Started using this shampoo and my dog is soo soft!! One of the best we’ve used