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WE'RE COMMITTED TO MAKING PET CARE UNCOMPLICATED.


At our core, we believe in building a natural bond with your pet through simple, powerful products: minimal ingredient treats, cold-pressed supplements, and plant powered grooming products, proudly made in the USA. No fillers, no fluff - just clean ingredients approved by Mother Nature herself. It's the only essentials dogs need for a life well-lived.

"When it came to 'natural' dog products, I was frustrated by the lack of transparency in the pet industry.

Most store shelves were full of bad products (AKA. big corporations using shady marketing to cover up poor quality ingredients.) So, we solved the problem by only making what our dogs needed: Simple, clean & cruelty-free products that always do what they say they do, ultimately making the decision easier for owners like myself in the process. We never add anything that isn't absolutely necessary - just the essentials."

Ben Ackerman, CEO & Owner

Natural ingredients, sourced locally and crafted with care in the USA

  • No Artificial Dyes or Flavors
  • No Artificial Preservatives
  • No Fillers
  • No Chemicals
  • No Byproducts
  • No Synthetic Ingredients
Our Clean Ingredients

SUPPORTING OUR COMMUNITIES

Meet the Team

  • Heather, Account Manager
  • Lauren, Marketing Director
  • Scott, National Sales Manager
  • Jessi, Operations Director
  • Shay, Marketing Manager
  • Ben, CEO/Owner

Our Pets

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