Skip to content

WE'RE COMMITTED TO MAKING PET CARE UNCOMPLICATED.


At our core, we believe in building a natural bond with your pet through simple, powerful products: minimal ingredient treats, cold-pressed supplements, and plant powered grooming products, proudly made in the USA. No fillers, no fluff - just clean ingredients approved by Mother Nature herself. It's the only essentials dogs need for a life well-lived.

Loading image:

"When it came to 'natural' dog products, I was frustrated by the lack of transparency in the pet industry.

Most store shelves were full of bad products (AKA. big corporations using shady marketing to cover up poor quality ingredients.) So, we solved the problem by only making what our dogs needed: Simple, clean & cruelty-free products that always do what they say they do, ultimately making the decision easier for owners like myself in the process. We never add anything that isn't absolutely necessary - just the essentials."

Ben Ackerman, CEO & Owner

Loading image:

Natural ingredients, sourced locally and crafted with care in the USA

  • No Artificial Dyes or Flavors
  • No Artificial Preservatives
  • No Fillers
  • No Chemicals
  • No Byproducts
  • No Synthetic Ingredients
Our Clean Ingredients

SUPPORTING OUR COMMUNITIES

Loading image:

MUDDY PAWS RESCUE

Working with Muddy Paws Rescue in New York, we donate treats & grooming supplies for new owners and sponsor long-term fosters to help pups find their forever homes.

Loading image:

HIKING DOGS OF INSTAGRAM

Sponsoring hiking leaders across the country with treat donations to promote healthy, happy dogs enjoying the outdoors. #hikingdogsofinsta

Loading image:

HELEN WOODWARD ANIMAL CENTER

Partnering with Helen Woodward in Rancho Santa Fe, CA through event sponsorship and product donations to support animals in need.

Loading image:

Meet the Team

  • Heather, Account Manager
  • Lauren, Marketing Director
  • Scott, National Sales Manager
  • Jessi, Operations Director
  • Shay, Marketing Manager
  • Ben, CEO/Owner

Our Pets

Loading image:

Luna

Director of Barketing

Loading image:

Eden & Leia

Social Media Sniffers

Loading image:

Jax

Top Dog Executive

Loading image:

Lulu

Lead Taste Tester

Loading image:

Shep

Puppy Eyes Patrol

Loading image:

Hazel

Chief Snuggle Officer

Loading image:

Biscuit

Dirt-Magnet / Grooming Product Pro

Loading image:

Bella & Libby

Desk Protectors

Back to top