The Only Dog Shampoo Dogs Need

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We need to come clean: this pet wash solves so many problems we weren’t sure what to call it. It’s basically a Swiss-army- knife of a shampoo that lathers without sulfates, while it also cleans, detangles, conditions, moisturizes and deodorizes your pup. We know we aren’t the only Dog Shampoo out there, so we uncomplicated the decision making process for you. What truly makes our Dog Shampoo different is this: we use nature to clean nature with a formulation that is 98.25% derived from natural & plant based ingredients. So safe you can even climb in the tub and use it too, because we all know that old saying: “Cleanliness is next to Dogliness”… or something like that :) Gentle. Effective. Safe.

That’s what makes us better.
That’s what makes us Natural Rapport.



  1. This product is recommended for dogs 12 weeks and older. For best results, brush coat to remove excess hair prior to washing.

  2. Wet coat and apply product generously.

  3. Work into a lather for a few minutes, then rinse.


Water, plant-based surfactants derived from coconut and palm, emulsifier, fragrance, human-grade preservative.

Customer Reviews

Based on 119 reviews
Shampoo for my puppy

I wanted a natural shampoo for my miniature schnauzer puppy. This shampoo was recommended by @justingredients and so I ordered it and we love it!
It makes our puppies fur so soft and shiny. Exactly what I was hoping for.

Thank you for sharing your experience and for being a NattyRap customer! We are so happy to hear your positive results and that you are loving our Dog Shampoo!

The best shampoo!

This is literally the best shampoo I've used on my dogs (and I've tried many!). It has a nice, light scent and great lather. Cleans my pond loving pack really well.

We are so happy to hear that you & your pond loving pups are enjoying our Dog Shampoo Thank you for sharing your experience!

Diana P.
Great Shampoo!

Smells great and my dogs feel so soft!

Masselyn Rawls
Dog shampoo

This has helped my skin.

Drew Desjardins
Love it!

Our dog has sensitive skin and this is the only shampoo we'll use! The smell is great and it gives our Labrador a great shine!