Natural essentials for your pups & our planet
Earth Week Savings: Save 15% sitewide on all earth-friendly dog essentials, from April 21st - 25th!
Pamper Your Pooch, Naturally.
Cruelty-free grooming supplies, without the harsh stuff. Your pup deserves a spa day too.
Nature-Approved Essentials
Plant-powered grooming, cold pressed supplements, minimal ingredient treats + more.
A Dream Come True for Restless Pups
NEW Melatonin Soft Chews! With a blend of organic chamomile and L-tryptophan to help stressful situations feel like a walk in the park.
Spring into wellness
We never add anything that isn't 100% necessary - just the essentials. Real ingredients you know (and love!)
Shipping calculated at checkout
NEW! Turn your high-strung hound into a mellow mutt with our Melatonin Calming Soft Chews. Our formula is crafted with a soothing blend of melatonin, chamomile, and L-tryptophan, designed to gently ease your dog's anxiety and achieve ultimate zen the natural way.
SHOP BY SOLUTION
DOGS CAN'T RESIST THESE TREATS!!
I’m a dog walker, and all the dogs I see (& even some cats) LOVE these treats!! I just put my order on subscription, so that I never run out! Also, I feel good giving these treats out because they have no fillers or preservatives!
Gabbi A.
The Only Freeze Dried Beef Liver Dogs Need
BEST SHAMPOO
I have been using this shampoo for years now. The smell is great and lasts a long time. And also, it cleans your fur baby so well - a little goes a long way.
Young O.
The Only Shampoo Dogs Need
LITERALLY THE ONLY CALMING SUPPLEMENT YOUR DOG NEEDS
My senior dog has been doing absolutely amazing on these. He’s been on them for about a month and I see a world of a difference in his anxiety, behavior, & overall day-to-day! Couldn’t recommend them more. Definitely worth trying.
Victoria V.
The Only Calming Soft Chews Dogs Need
BIG DOG APPROVED
My 120lb Cane Corso dog enjoys the Beef Trachea as incentive to take a bath lol... I love that these have no added ingredients nor harmful preservatives. So good, I had to order a monthly subscription to keep the good times rolling!
Cassaundra E.
The Only Beef Trachea Chews Dogs Need
NO MORE SMELLY EARS
Started using on my 15 year old poodle… the results were amazing! Highly recommend.
Kimberly J.
The Only Ear Cleaner Dogs Need
AWESOME VALUE
This is a great treat for your babies. I am so happy to have taken a chance on these products. No more nasty tasting milk bones for him. Real meat ingredients! Thank you!
Christina B.
The Ultimate Dog Treat Bundle
HIGHLY RECOMMEND!!
My dog has been struggling with hot spots this summer. Since giving him these, his hot spots have completely healed up and no more have appeared! Will 100% continue giving him these! 🙌🏻
Autumn L.
The Only Skin & Coat Soft Chews Dogs Need
PERFECT FOR WATER-LOVING DOGS
We love using between bath spray, especially since our dogs are in-and-out of the water constantly. Our dogs constantly swim, so having this to keep them smelling good between grooming appointments is a life saver.
Sam H.
The Only Between-Bath Spray Dogs Need - Amber & Sandalwood
MY DOG GOES NUTS OVER THESE TREATS!
I have a very picky dog and she doesn’t like a lot of treats, so I was happy to see her gobble up these and keep begging for more! Freeze dried is the way to go with senior dogs!
Christy L.
The Only Freeze Dried Chicken Liver Dogs Need
GREAT FLAVOR
My malamute is a very picky guy, but he’s also very large and needs that extra joint support. 10/10 would recommend if you have picky dogs. Mine gobbled these right up!
Kylee M.
The Only Hip & Joint Soft Chews Dogs Need
BEEF TENDON CHEWS ARE THE BEST!
I have two little Maltese. One had to have several teeth removed... I tried other chews that left a sticky residue in their hair. These are absolutely the best chews I have found. They last a really long time and both mom and pup love them.
Cheryl Z.
The Only Beef Tendon Chews Dogs Need
OUR DOG LOVES THEM!!
2nd time we’ve purchased the meatballs and they are great! They stay fresh for a long time and are easy for older dogs to pick up vs. a flat treat. The perfect size for small dogs.
Natalie S.
The Only Pumpkin Meatballs Dogs Need
CANINE CONCERNS, SOLVED NATURALLY.
